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Direct mail: online vs offline

Mailen: online of offline. Wanneer kies je nou voor welke optie? We helpen je graag verder door alle voordelen en nadelen tegenover elkaar te zetten. Het belangrijkste is dat je je eerst verdiept in welke mogelijkheden er beschikbaar zijn. Je hebt voor online mailen de bekende programma’s zoals Gmail en Outlook. Voor de offline mail kan je deze ouderwets zelf schrijven of bijvoorbeeld gebruik maken van bedrijven zoals adverteerweb. Deze bedrijven verzorgen dan jouw offline mail op bestelling en naar jouw wens. Lees lekker verder dan bespreken we alles rustig door.

Voor en nadelen van offline mail:

Via direct mailing heeft jouw klant jouw post fysiek vast en zonder je jezelf uit van de digitale media waar een ieder dagelijks al mee te maken krijgt. Het is een persoonlijke manier van contact leggen met een persoon, niet alleen via de adressering maar ook kan je de inhoud, boodschap of verpakking specifiek op iemand afstellen. Door deze kleine maar toch belangrijke verschillen blijf je beter hangen in het geheugen van jouw ontvanger. Daarnaast kan je jezelf natuurlijk nog extra onderscheiden door bijvoorbeeld een sample van jouw product mee te sturen, een bedankje/presentje of misschien wel een voucher. Hoe leuk is het nou om zo een pakketje te mogen ontvangen? Daar tegenover staat natuurlijk wel dat je wellicht per klant meer tijd aan hun mailing moet besteden en meer kosten maakt om je op deze manier uit te kunnen zonderen.

Voor en nadelen van online mail:

Online mailen is heel efficiënt. Je hebt namelijk geen enveloppen en postzegels meer nodig. Daarnaast hoef je geen adressen meer te schrijven. Dit kan dus enorm schelen in de kosten maar ook in de tijd die je besteed aan je post. Daarnaast heeft online mailen nog vele andere extra’s die je niet hebt met offline mailen. Zo kan je bijvoorbeeld makkelijk herinneringen versturen naar jouw klanten, heel simpel nieuwsbrieven of algemene wijzigingen en opvolgmails versturen naar iedereen tegelijk. Helaas zit er ook een keerzijde aan online mailen. Doordat onze levens al zoveel te maken hebben met de digitale media besteden we een stuk minder tijd aan de online berichten die we in de inbox binnen krijgen. Als je alleen al naar je persoonlijke inbox kijkt zijn er elke dag wel een aantal mails die niet gelezen worden en worden verplaatst naar de prullenbak. Dit komt omdat er puur geen interesse is om het bericht te lezen als het toch elke maand hetzelfde verteld.

Wat past nou het beste bij jou?

Nu je de voor en nadelen tegenover elkaar hebt zien staan is de keuze natuurlijk geheel aan jou en wat het beste bij jouw bedrijf past. Vergeet niet dat online en offline mailen niet altijd tegenover elkaar hoeven te staan. Zo kan je heel persoonlijk via direct mailing ervoor zorgen dat je een goede eerste indruk maakt, die je met online mailing kan opvolgen zodat je niet altijd een uitgebreide direct mailing hoeft te verzorgen. Succes met het creëren van jouw unieke mailing!

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The minimum information we need to register you is your name, email address and a password. We will ask you more questions for different services, including sales promotions. Unless we say otherwise, you have to answer all the registration questions. We may also ask some other, voluntary questions during registration for certain services (for example, professional networks) so we can gain a clearer understanding of who you are. This also allows us to personalise services for you. To assist us in our marketing, in addition to the data that you provide to us if you register, we may also obtain data from trusted third parties to help us understand what you might be interested in. This ‘profiling’ information is produced from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as surveys and polls where you have given your permission for your data to be shared. You can choose not to have such data shared with the Guardian from these sources by logging into your account and changing the settings in the privacy section. After you have registered, and with your permission, we may send you emails we think may interest you. Newsletters may be personalised based on what you have been reading on theguardian.com. At any time you can decide not to receive these emails and will be able to ‘unsubscribe’. Logging in using social networking credentials If you log-in to our sites using a Facebook log-in, you are granting permission to Facebook to share your user details with us. This will include your name, email address, date of birth and location which will then be used to form a Guardian identity. You can also use your picture from Facebook as part of your profile. This will also allow us and Facebook to share your, networks, user ID and any other information you choose to share according to your Facebook account settings. If you remove the Guardian app from your Facebook settings, we will no longer have access to this information. If you log-in to our sites using a Google log-in, you grant permission to Google to share your user details with us. This will include your name, email address, date of birth, sex and location which we will then use to form a Guardian identity. You may use your picture from Google as part of your profile. This also allows us to share your networks, user ID and any other information you choose to share according to your Google account settings. If you remove the Guardian from your Google settings, we will no longer have access to this information. If you log-in to our sites using a twitter log-in, we receive your avatar (the small picture that appears next to your tweets) and twitter username.

Children’s Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

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Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

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Changes to our Privacy Policy

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